Note 01
Lock the message before the decoration
Write the final wording, capitalization, punctuation, and line breaks in one place. If the phrase has a personal source, keep that context in your brief so decorative choices do not overwhelm it.
A handwritten reference, a restrained script, and simple block letters each create a different voice. Describe that voice in plain language before choosing flourishes.
- Confirm every character
- Choose a voice: quiet, direct, playful, or formal
- Mark the words that need the most emphasis
Note 02
Test the phrase as a composition
Try one line, stacked lines, and a version that follows the placement. Compare the whole shape of the phrase, not only the look of individual letters.
Ask your artist to confirm the final letter spacing and size for the chosen location. A preview helps you judge direction and proportion, while the production drawing remains part of the artist’s work.
- Compare horizontal and stacked layouts
- Preview the phrase from the view that matters most
- Keep a clean text-only version beside decorated options
